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Online Dating's Surprising Lesson About Race | HuffPost Impact
Via qz. Quartz, a business and marketing website, recently released data on the Facebook dating app Are You Interested AYIwhich connects singles within the confines of their direct and indirect Facebook networks.
Quartz' data are based on a series of yes or no questions about who users are interested in, as well as response rates between users, once notified of a potential suitor. The data show that white men and Asian women receive the most interest, whereas black men and women receive the least amount of interest see headline photo for the complex picture of racial preference by gender. The writers at Quartz summarize the findings as follows:. Unfortunately the data reveal winners and losers.
All men except Asians preferred Asian women, while all except black women preferred white men. And both black men and black women got the lowest response rates for their respective genders. However, these findings may come as a surprise to the quite significant segments of the population who identify as color-blind; those who label contemporary society post-racial.
And this is why dating sites are so cool. Social psychologists know that what people say and what they do have little empirical connection.
Dating sites capture what we do, online dating and race, and play it back for us. They expose who we are, who we want, and of course, who we don't want. As shown by Quartz, "we" fetishize Asian women while devaluing blacks. With a schism between what people say and online dating and race they do; between what they say and what the unconsciously think, surveys of racial attitudes are always already quite limited. People can say whatever they want--that race doesn't matter, online dating and race, that they don't see color--but when it comes to selecting a partner, and the selection criteria are formalized through profiles and response decisions, we, as individuals online dating and race a society, can no longer hide from ourselves.
The numbers blare back at us, forcing us to prosume uncomfortable cultural and identity meanings both personally and collectively. Of course, what these sites tell us about ourselves does not stop at race. They also tell us that we care about things like income, physical dis ability and body size, exposing the range of isms that American prefer not to speak of in polite company, and certainly refrain from applying to themselves.
But dating sites, at a cultural level, are incredibly revealing even before the first user signs up. Indeed, before anyone has answered anything, the architecture of online dating sites say a lot. Namely, they tell us what we value. They tell us which characteristics are the ones about which we are likely to care; about which we should care, online dating and race. As such, although the Quartz graph of user data is revealing, online dating and race, the presence of racial identification and racial preference on dating sites in general already demolish arguments about colorblindness and post-racial culture.
Jenny Davis is an Assistant Professor of Sociology at James Madison University. She writes about social psychology and new technologies. Jenny is a weekly contributor for the Cyborglogy blog Cyborgology. orgwhere this piece first appeared. Skip to Main Content ×. Main Menu U. News U. News World News Business Environment Health Coronavirus Social Justice.
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